How to Build a World-Class Facebook Page

Why you should listen to me on this topic: A few years ago I started a blogging program. It grew from one person writing feverishly (me) to a staff of about 30 people. Readership is today approaching the 1,000,000 mark. Facebook was a huge part of this growth, and today that blogging effort commands the engagement of about 500,000 fans. I won’t get into growth numbers, but I will say that growth of healthy FB Pages is without any doubt compound. That’s a really big deal.

Time for Pro Tips!

Make your page all about the idea, the cause, or the topic.
Invite great people who know a lot about the topic to join.
Curate the community content, and highlight the work of the best community members.
Watch engagement metrics for stories you post, and watch them closely. High-engagement content leads to your Page being featured in the News Feed of individual users more often.
Be patient. Pages need time to grow, and will do so if curated thoughtfully.
Advertise your Page. Facebook Ads get a bad rap because people do not understand how to use them effectively. One way to minimize friction (lower cost) is to advertise in-Facebook properties such as Pages. Watch your Cost per Action, and always launch at least 3 variations of an ad, varying the picture you use, as well as the message.

There is industry secret stuff too. Buy me a beer sometime.